About Us
BNY is a youth-centered clothing brand built around versatility, movement, and vibe. We create flexible pieces that can be worn across different looks and occasions, allowing effortless transitions from one style to another.
First released on the market as Bunny Jeans in 1992, rebranded as BNY Jeans in 2001, and now standing as BNY, the brand continues in making clothing that reflects the essence of youth: fresh, fun, and expressive. This clothing is designed to fit into your lifestyle without losing what makes your style your own.
Generation after generation, we continue to grow through creative experimentation, playful design, and thoughtful product development, leading the brand to where it is today.
With stores across the Philippines and a growing digital presence through our online platforms, we remain accessible to the youth wherever they are. At its core, BNY believes fashion should make it easy to belong while still standing out, offering styles that feel relevant without erasing individuality.
Mission
To keep the youth culture alive by supporting the young-spirited creatives in their self-discovery, expression, and in having fun through fashion.
Vision
To lead youth-driven fashion by creating pieces that evolve with culture, encourage self-expression, and move freely with every generation.
