Privacy Policy

BNY Jeans (“BNY”, “we”, “us”, or “our”) respects your privacy and is committed to protecting your personal data. This Privacy Policy explains what information we collect when you visit our website, create an account, or shop with us, how we use it, and the choices you have.

This policy applies to personal data processed through our online store and related customer service channels. It should be read together with our Terms & Conditions and Cookies Policy.

Last updated: June 2026

1. Who we are

Data controller: BNY Jeans
12th Floor, BNY Jeans Building
123 Ayala Avenue, Makati City
Metro Manila 1226, Philippines

Privacy contact: [email protected]

For general support, you may also visit our Customer Service page.

2. Scope

This Privacy Policy covers personal data we collect when you:

Visit or browse our website
Create or manage an account
Place or track an order
Subscribe to marketing communications
Contact us by email, phone, or contact form
Apply for a job or interact with our promotions

This policy does not apply to third-party websites linked from our Site, or to information collected offline at physical stores except where we reference online account or order data.

3. Personal data we collect

Depending on how you interact with us, we may collect:

Identity & contact information

Full name
Email address
Phone or mobile number
Shipping and billing addresses

Account & order information

Account login credentials (stored in encrypted form)
Order history, items purchased, and transaction amounts
Delivery instructions and communication preferences

Payment information

Payments are processed by trusted payment partners. We do not store full credit or debit card numbers on our servers. We may receive limited payment-related data such as transaction ID, payment status, and partial card details (e.g. last four digits) for reconciliation and fraud prevention.

Technical & usage data

IP address, browser type, device information, and operating system
Pages viewed, referring URLs, and interaction with Site features
Cookie and similar technology data (see our Cookies Policy)

Communications

Messages you send to customer service
Survey responses, reviews, or feedback you choose to provide
Marketing preferences and newsletter subscription status

4. How we use your personal data

We use personal data for the following purposes:

Order fulfillment — processing payments, shipping products, sending order and delivery updates, and handling returns or exchanges
Account management — creating and maintaining your account, authenticating sign-in, and saving preferences
Customer support — responding to inquiries, resolving complaints, and providing after-sales assistance
Site operation & security — maintaining the Site, preventing fraud, abuse, and unauthorized access
Improvement & analytics — understanding how the Site is used so we can improve products, content, and performance
Marketing — sending promotional emails, SMS, or messages about new arrivals, sales, and events where you have opted in or where permitted by law
Legal compliance — meeting tax, accounting, regulatory, and law enforcement requirements

5. Legal bases for processing

We process personal data under the Data Privacy Act of 2012 (Republic Act No. 10173) and its implementing rules, based on one or more of the following:

Contract — processing necessary to fulfill your order or provide account services you requested
Consent — for optional marketing, certain cookies, or other processing where we ask for your permission
Legitimate interests — to secure our Site, prevent fraud, and improve our services, balanced against your privacy rights
Legal obligation — where we must retain or disclose data to comply with applicable law

6. How we share personal data

We do not sell your personal data. We may share information with:

Service providers — couriers and logistics partners, payment processors, email and hosting providers, and customer support tools that process data on our instructions
Professional advisers — lawyers, accountants, or auditors where necessary
Authorities — when required by law, court order, or to protect our rights, customers, or the public
Business transfers — in connection with a merger, acquisition, or sale of assets, subject to appropriate safeguards

Third-party processors are required to protect personal data and use it only for the services they provide to us.

7. International transfers

Our primary systems and operations are in the Philippines. Some service providers (such as cloud hosting or analytics tools) may process data in other countries. Where data is transferred outside the Philippines, we take steps to ensure appropriate safeguards consistent with applicable data protection requirements.

8. Cookies & similar technologies

We use cookies and similar technologies to operate the Site, remember preferences, and analyze traffic. Details about cookie types and your choices are in our Cookies Policy.

9. Data retention

We keep personal data only as long as necessary for the purposes described in this policy, including:

Order and account records — for the life of your account and for a reasonable period afterward for legal, tax, and dispute resolution purposes (typically up to 7 years where required for business records)
Marketing data — until you unsubscribe or withdraw consent
Support correspondence — as long as needed to resolve your inquiry and for quality assurance
Technical logs — for a limited period for security and troubleshooting

We may retain anonymized or aggregated data that cannot identify you for analytics and reporting.

10. Security

We implement administrative, technical, and physical safeguards designed to protect personal data against unauthorized access, loss, misuse, or alteration. These include encrypted connections (HTTPS), access controls, and secure payment processing through certified partners.

No method of transmission or storage is completely secure. Please use a strong password and keep your account credentials confidential.

11. Your rights

Under the Data Privacy Act of 2012, you may have the right to:

Be informed — know how your personal data is collected and used (this policy provides that information)
Access — request a copy of personal data we hold about you
Object — object to certain processing, including direct marketing
Rectification — request correction of inaccurate or incomplete data
Erasure or blocking — request deletion or restriction in certain circumstances
Data portability — receive your data in a structured, commonly used format where applicable
File a complaint — with the National Privacy Commission (NPC) if you believe your rights have been violated

To exercise your rights, email [email protected] with your name, contact details, and a clear description of your request. We may need to verify your identity before responding. We aim to respond within a reasonable time as required by applicable law.

12. Marketing communications

If you subscribe to our newsletter or opt in to marketing, we may send you emails or messages about new products, promotions, and events. You can unsubscribe at any time using the link in our emails or by contacting us.

Even if you opt out of marketing, we may still send transactional messages related to your orders, account, or security.

13. Children’s privacy

The Site is not directed at children under 18. We do not knowingly collect personal data from children without appropriate parental consent. If you believe a child has provided us personal data, contact us and we will take steps to delete it.

14. Automated decision-making

We do not use solely automated decision-making that produces legal or similarly significant effects on you. Fraud screening and payment verification may involve automated checks supplemented by human review where needed.

15. Changes to this Privacy Policy

We may update this Privacy Policy from time to time. The “Last updated” date will change when we do. Material changes may be posted on the Site or communicated by email where appropriate.

We encourage you to review this page periodically.

16. Contact us

For privacy-related questions, requests, or complaints:

BNY Jeans — Privacy
Email: [email protected]
Phone: +63 (2) 8 123 4567
Address: 12th Floor, BNY Jeans Building, 123 Ayala Avenue, Makati City, Metro Manila 1226, Philippines

National Privacy Commission (NPC)
Website: privacy.gov.ph